Case Studies

Industry: Computer Software
Target Customer: Playmobil - Kids at age 4 to 10 years, toys (similar to Lego blocks) and online games

How Terra Advisors approached the target customer

We worked hard to sell our solutions into a partner we determined to be the quickest path: the systems integrator, T-Systems. We eventually got an intro from T-Systems.

Initial feedback from the target customer

Our product addresses one of their main business needs: the ability to render content dynamically in order to personalize the user experience on the website.

What Terra Advisors did to close the deal

Onsite presentation first, then solution to a very specific client problem, no PoC! The project was initially for USD 200 K. Due to budget constraints, we had to cut it into pieces and got a USD 100 K deal in the first year and another USD 100 K in the following year.

Time to closure:

6 months

Also worth mentioning:

Our Prod. Recs will go live in 16 languages worldwide. Prod. Recs for a sister company (www.lechuza.com) will follow. Onsite search as well. Playmobil is also a candidate for our new SIM product.

Industry: Computer Software
Target Customer: s.Oliver - Young to middle age male and female

How Terra Advisors approached the target customer

We worked hard to sell our solutions into a partner we determined to be the quickest path: the systems integrator, T-Systems. We eventually got an intro from T-Systems.

Initial feedback from the target customer

Very happy with products recs; add profits from revenue lift is a multiple of the fees they pay Baynote.

What Terra Advisors did to close the deal

Onsite presentation, contract negotiations, PoC, PO. Additional potential for onsite search and SIM.

Time to closure:

5 months

Also worth mentioning:

s.Oliver has about 35,000 SKU’s and exchanges about 10 % of its products every month.

Industry: Computer Software
Target Customer: Touring - Members and other car drivers in Belgium

How Terra Advisors approached the target customer

Touring has had contact with Baynote before our BDD came on board, but he reached out and met with them numerous times in order to close the deal.

Initial feedback from the target customer

Just finished implementation prod recs, was a long process which was due to both parties and due to change in personnel on clients side, will implement onsite search next. Needed to manage the technical implementation very closely to ensure we met the customer’s expectations.

What Terra Advisors did to close the deal

Onsite presentation, no PoC, contract negotiations, PO.

Time to closure:

4 months

Also worth mentioning:

Touring is kind of AAA for Belgium. They want to improve their online sales but also improve site navigation for its members. Could be a good reference account for ADAC and others.

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