Playmobil - Kids at age 4 to 10 years, toys (similar to Lego blocks) and online games
How Terra Advisors entered the target customer
We worked hard to sell our solutions into a partner we determined to be the quickest path: the systems integrator, T-Systems. We eventually got an intro from T-Systems.
Initial feedback from the target customer
Our product addresses one of their main business needs: the ability to render content dynamically in order to personalize the user experience on the website.
What Terra Advisors did to close the deal
Onsite presentation first, then solution to a very specific client problem, no PoC! Project was initially a USD 200 K project. Due to budget constraints we had to cut it into pieces and got a USD 100 K deal now. Next USD 100 K will come in 2011.
Time to deal closure
Also worth mentioning
Our Prod. Recs will go live in 16 languages worldwide. Prod. Recs for a sister company (www.lechuza.com) will follow. Onsite search as well. Playmobil is also a candidate for our new SIM product.