ComputerWorks AG, Apple, Retail stores
How Terra Advisors entered the target customer
Link from the customer
Initial feedback from the target customer
They were very positive and already ranged the previous version.
What Terra Advisors did to close the deal
They were very positive on the product ranging and needed to see a direct relationship with me rather than having increased costs through an intermediate distributor, which is what they had on the last product. Therefore, the retail costs were very competitive.
Time to deal closure