Baynote – Playmobil – Kids at age 4 to 10 years, toys (similar to Lego blocks) and online games

Industry: Computer Software
Target Customer: Playmobil - Kids at age 4 to 10 years, toys (similar to Lego blocks) and online games

How Terra Advisors approached the target customer

We worked hard to sell our solutions into a partner we determined to be the quickest path: the systems integrator, T-Systems. We eventually got an intro from T-Systems.

Initial feedback from the target customer

Our product addresses one of their main business needs: the ability to render content dynamically in order to personalize the user experience on the website.

What Terra Advisors did to close the deal

Onsite presentation first, then solution to a very specific client problem, no PoC! The project was initially for USD 200 K. Due to budget constraints, we had to cut it into pieces and got a USD 100 K deal in the first year and another USD 100 K in the following year.

Time to closure:

6 months

Also worth mentioning:

Our Prod. Recs will go live in 16 languages worldwide. Prod. Recs for a sister company (www.lechuza.com) will follow. Onsite search as well. Playmobil is also a candidate for our new SIM product.

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