Baynote – Playmobil – Kids at age 4 to 10 years, toys (similar to Lego blocks) and online games
Industry: Computer Software
Target Customer: Playmobil - Kids at age 4 to 10 years, toys (similar to Lego blocks) and online games
How Terra Advisors approached the target customer
We worked hard to sell our solutions into a partner we determined to be the quickest path: the systems integrator, T-Systems. We eventually got an intro from T-Systems.
Initial feedback from the target customer
Our product addresses one of their main business needs: the ability to render content dynamically in order to personalize the user experience on the website.
What Terra Advisors did to close the deal
Onsite presentation first, then solution to a very specific client problem, no PoC! The project was initially for USD 200 K. Due to budget constraints, we had to cut it into pieces and got a USD 100 K deal in the first year and another USD 100 K in the following year.