How Terra Advisors entered the target customer
Contacted directly the EVP Customer Service level and immediately got a first meeting set up with hierachical and technical assets of our client.
Initial feedback from the target customer
Immediate interest and requested a 2-month testing platform with real customers which resulted in some interesting statistics for the Orange and was very promising in terms of cost reductions and additional source of revenue.
What Terra Advisors did to close the deal
Extended the demo platform to two more months and at a larger scale and provided an ROI matrix to show the financial benefits.
Time to deal closure
Also worth mentioning
Approximately 4 months were lost on pure contract red-lining and client was lacking a few legal elements to be able to sell in Europe.
Ultimately, 7 other countries in the Orange Group took on this technology based on the initial launch that we orchestrated.