Touring - Members and other car drivers in Belgium
How Terra Advisors entered the target customer
Touring has had contact with Baynote before our BDD came on board, but he reached out and met with them numerous times in order to close the deal.
Initial feedback from the target customer
Just finished implementation prod recs, was a long process which was due to both parties and due to change in personnel on clients side, will implement onsite search next. Needed to manage the technical implementation very closely to ensure we met the customer's expectations.
What Terra Advisors did to close the deal
Onsite presentation, no PoC, contract negotiations, PO.
Time to deal closure
Also worth mentioning
Touring is kind of AAA for Belgium. They want to improve their online sales but also improve site navigation for its members. Could be a good reference account for ADAC and others.